‘One should always have something sensational to read in the train’
Oscar Wilde, The Importance of Being Earnest

Me with the 'Soccer in Tallaght' Luas Citywest poster; photo: Eamonn Hoban-Shelley
A few months ago I approached the Railway Procurement Agency (RPA) to see if they’d be interested in putting posters up at their stops along the new Luas tram line to Saggart, known as ‘Luas Citywest’. The line wasn’t yet open, but I knew that it was due to begin operations in June or July. I had started work as a local history researcher in South Dublin Libraries, and much of my research up until that point had been into the Saggart area. I saw an opportunity to put some of this research, and the visual content we have in our digital archive, out there, so it could be seen by passengers during the couple of minutes they wait for the next tram. I also thought it would be something fun to do. Ultimately, I wanted to put something at each station that I – and, hopefully, other people – would be interested in reading.

Aviation poster on a shelter at Belgard Luas station
In searching for precedents for this sort of thing, I looked towards France. I really admire the history posters on the Paris Métro, and a few months ago Laura and I stopped at the Hôtel de Ville Métro station in order to see the array of posters on display there, and to take some photos.

Raymond Queneau poster at Hotel de Ville Metro station, Paris
The aims of the Parisian project were, in the words of the RATP website:
‘[to make] the general public aware of the historical and cultural value of unknown or little-known aspects of the transportation network and its surroundings […] The information boards provide a link between the overarching historical picture and the personal stories, as well as between the transport facility and the surrounding urban area, enriching passengers’ travel experience.’
I kept these aspirations in mind when sketching out my own proposal. In this, I had the help and support of Maria Fitzgerald and Freya Smith – the project archaeologists from the RPA who both managed the poster project and were heavily involved in the creative process, including the research and writing of two of the six posters, at Fettercairn and Saggart. My boss at South Dublin Libraries, Síle Coleman, was extremely active in the sourcing of specific heritage material to illustrate the posters to a strict deadline (of which more later).

Luas poster: 'Aviation in Belgard and Baldonnel'
I had earmarked six stops for the heritage poster treatment: Belgard, Fettercairn, Cheeverstown, Citywest, Fortunestown and Saggart. I knew I wanted each poster to address a specific theme, and in the end we settled on: Aviation, Tower Houses and Dublin’s Frontiers, Soccer, Industry, the Dublin and Blessington Steam Tramway, and the archaeology of Saggart.
We already had extensive holdings for some of these topics: we had visual material about the airstrip at Belgard, the Library has published books about the tramway and the Urney factory on Belgard Road, and the RPA has published a pamphlet (PDF) on the archaeology along the Citywest line. (I’ve also written about the tramway for the Irish Times here.)

'Soccer in Tallaght' poster
What we didn’t have was much on soccer in Tallaght, but this was soon remedied with material gathered from Richard, a Shamrock Rovers fan who works in the library, and from the collection of photos held by Tallaght Stadium. For the Aviation poster, we had hoped to get clearance from the New York Post for the famous ‘backwards’ headline related to Douglas ‘Wrong Way’ Corrigan’s solo flight across the Atlantic to Baldonnel, but we were sadly unable to achieve this before deadline. So here it is:

New York Post; source: Wikipedia
In the end, having spent a few months thinking about the posters, they were written and produced to deadline in just over a week: between the 19th and the 28th of July. And now, a couple of weeks after that, they’ve gone up at the stops. Get along to see them, if you can: they’re up for the month of August only!
See all the posters at the South Dublin Libraries site or the Luas site.
We’re organising a free guided heritage walk of Saggart at 2pm on Saturday 20th August. Find out more here.